Thought curating!

I run a business which I helped start. It grows and as it grows the rules you learn for running it change and you have to figure out the new rules and learn them, before they change again.
This is my attempt to figure out the new rules!
Should your startup enter the world of business blogging? Scott Gerber, thenextweb.com Long gone are the days when bill­boards, print adver­tise­ments and direct mail alone were the only ways to reach an audi­ence of our choice. Today, entre­pre­neurs can take advan­tage of the many avenues of the Inter­net — most of which are free … Opinions abound! RT @TheNextWeb: Should your startup enter the world of business blogging? http://t.co/9nXM5liZ by @theyec

Should your startup enter the world of business blogging?
Scott Gerber, thenextweb.com

Long gone are the days when bill­boards, print adver­tise­ments and direct mail alone were the only ways to reach an audi­ence of our choice. Today, entre­pre­neurs can take advan­tage of the many avenues of the Inter­net — most of which are free …

Opinions abound! RT @TheNextWeb: Should your startup enter the world of business blogging? http://t.co/9nXM5liZ by @theyec

How To Get 100,000 Facebook Likes For Your Blog Fan Page James Altucher, techcrunch.com Edi­tor’s note: James Altuch­er is an investor, pro­gram­mer, author, and entre­pre­neur. He is Man­ag­ing Direc­tor of For­mu­la Cap­i­tal and has writ­ten ten books. His lat­est books are I Was Blind But Now I See and 40 Alter­na­tives to… Interesting article on how to win viewers of your social media (if you wish to do such a thing)!

How To Get 100,000 Facebook Likes For Your Blog Fan Page
James Altucher, techcrunch.com

Edi­tor’s note: James Altuch­er is an investor, pro­gram­mer, author, and entre­pre­neur. He is Man­ag­ing Direc­tor of For­mu­la Cap­i­tal and has writ­ten ten books. His lat­est books are I Was Blind But Now I See and 40 Alter­na­tives to…

Interesting article on how to win viewers of your social media (if you wish to do such a thing)!

Disrupt

If disruption is so cool how come we don’t have it in the UK?

Bring the mountain to Mohammed?

Getting Known

We have been around for a while but we are not well known. We do stuff with big companies but no one ever says “Oh yeah, I’ve heard of you. You were the guys who…”
So how do we get there?
Do we want to get there?
Why do we need to be heard of?

There seems like an obvious answer to the last question…”because if no one has heard of you then they can’t work with you!”
Problem is, that simply isn’t true.
You can build up a perfectly good company on word of mouth alone. As long as you start working with a large company on a long term contract then you will get to know enough people who know enough people in other. Companies to pick up some other work.
And the people change jobs but still want to work with you. Job done.

So the question remains.

Google’s zero moment of truth suggests that people need 10.4 sources of information before they make a buying decision.
Where do you go to get 10.4 sources of information on a software development company?
Thoughts
Their web site
Google search
Press releases
Linked in
Facebook?
Twitter
Friends / colleagues
Real world advertising


We can control online content (more so than getting their drinking buddies to all sing our praises anyway).
So what is the next step??

Example of how you define company culture

I read this description of a company that they were using to get people to join.  I thought that it was a nice snapshot of a company who knows who it is and what it is doing.

liftworldwide:

Lift is working to push the boundaries of human potential. We’re a four person startup and our first product is an iPhone app. We’re hiring and if you’re interested in working with us, you can let us know through this form.

Of course, how would you know if you even want to work here? As you can…