Long gone are the days when billboards, print advertisements and direct mail alone were the only ways to reach an audience of our choice. Today, entrepreneurs can take advantage of the many avenues of the Internet — most of which are free …
Opinions abound! RT @TheNextWeb: Should your startup enter the world of business blogging? http://t.co/9nXM5liZ by @theyec
Editor’s note: James Altucher is an investor, programmer, author, and entrepreneur. He is Managing Director of Formula Capital and has written ten books. His latest books are I Was Blind But Now I See and 40 Alternatives to…
Interesting article on how to win viewers of your social media (if you wish to do such a thing)!
If disruption is so cool how come we don’t have it in the UK?
Bring the mountain to Mohammed?
We have been around for a while but we are not well known. We do stuff with big companies but no one ever says “Oh yeah, I’ve heard of you. You were the guys who…”
So how do we get there?
Do we want to get there?
Why do we need to be heard of?
There seems like an obvious answer to the last question…”because if no one has heard of you then they can’t work with you!”
Problem is, that simply isn’t true.
You can build up a perfectly good company on word of mouth alone. As long as you start working with a large company on a long term contract then you will get to know enough people who know enough people in other. Companies to pick up some other work.
And the people change jobs but still want to work with you. Job done.
So the question remains.
Google’s zero moment of truth suggests that people need 10.4 sources of information before they make a buying decision.
Where do you go to get 10.4 sources of information on a software development company?
Their web site
Friends / colleagues
Real world advertising
We can control online content (more so than getting their drinking buddies to all sing our praises anyway).
So what is the next step??
I found these two pieces of software for helping you manage projects and people.
I am putting them here as a reminder that we are all struggling with the same problems and that there are tools that can help.
The challenge is finding the one that works for you:
I read this description of a company that they were using to get people to join. I thought that it was a nice snapshot of a company who knows who it is and what it is doing.
Lift is working to push the boundaries of human potential. We’re a four person startup and our first product is an iPhone app. We’re hiring and if you’re interested in working with us, you can let us know through this form.
Of course, how would you know if you even want to work here? As you can…
Interesting statistics on A/B testing and how it works / doesn’t work for others.
Ideas: Film curation generates investment!